Hành Vi Người Tiêu Dùng - khjhk
Hành vi người tiêu dùng (Đại học Kinh tế Quốc dân)
Studocu is not sponsored or endorsed by any college or university
Hành Vi Người Tiêu Dùng - khjhk
Hành vi người tiêu dùng (Đại học Kinh tế Quốc dân)
Studocu is not sponsored or endorsed by any college or university
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lOMoARcPSD|19734864
Downloaded by Vân Vì ([email protected])
lOMoARcPSD|19734864
Hath
virgioiview
dining
Thi
cuoi
hi:
+
10%:
tgia
trenlop
+
can
hoidung
sai
Igiai
thich's
+
20%:
hiem'
tra
ca
'nhain
+
hia
chon
(giai
thich's
nhom
1
+Viet'
luan
+
50%:
Cuoi
hit
+
Prich'
TH
Thuyet
Trinh
Max
20'
whom';
(h'in
UNam
+
Turnitin
+
Ten
file:
G1.
HUNTD.
CLC
63C
+
Ten
top,
mon
↓
File:
12
-
15
trang
+
Bangdiem'
+
Ppt:
20
tang
Chow
chi
ate
battap
whom
:TungChiong
+
sp/brand
on
the
"
viu:
dto
rinfast
vs
giaiting
gia
Dinh
v.s
sp
ABC
Rhong
trung
lap
chuong
so
brand
ranihoa'
v.s
chien
dich
MRT
cua
XYz
stong
cotieu
dung
hang
Chiing
1:
Tong
quan
rehuing
tien
dung
1.
Vanhoa'
3
Benngoai
BLC:
business
2
customer
2.
Natha
BCB:
business
(business
3.
Ca
'chain
3
Ben
trong
4.
Tani
li
Marketing:
Tao
ra
girl
deTM
nhu
call
of
RH
Thi
tra
long
the
RH
so'nhu
can
vacsp,
h'nac
do
hish
tai
tieman
nanh
wing
tier
dung:
+
Toarbo
who
hat
lien
quan
truc
tiep
den
of
time
him,
thus
than,
mua
sam,
so
him,
the
dung
loai
be
spide
+
Qua'trinaira
quyet
dinh
xayra
truos,
trong
I
saw
cac'not
↑
vitri
step
1
2
3
4
what
doing
tin
strong
⑧
7
6
5
what'
trong
I
trang
gia
Downloaded by Vân Vì ([email protected])
lOMoARcPSD|19734864
+
Tac'doing,
gay
wth
den
win
lang
not
hop
phap,
many
tink'xH
gia'
tri
khach'
hang
mua:
Sp,
his
dry
gialphap
Needs:
why
can
to
which
3
cap
danhn
cain
wants
who
can
on
the
"hoal
Demands:
why
canico'tha'
hong
Chitra
Noning
van
de
can
stain:
+
Hank
trinkt
KH
(customer
journey]
-
TN
Khach'hang
(customer
experience)
-
Thai
hie"
late
(customer
insight)
+
Mohinhinghien
cali:
su
has
long
of
KH
long
trung
thank
vs.
hain
vi
1
ca'whandong
valtrogi?
no
quiet
sink
↓
no
gay
thing,
Quyet
dint
muc
>
ng
nuna
↑
not
the
ding
no
sit
dung
Annhg'den'
got
nuna:
BB:
trink
dochugen
man,
so
chugah
mon
boa
Buying
center:
tai
quyentic,
did
got
muc
Muc
tieh
cua'
MRT
>standing
tons
tin
day
tri
>↑
Hin
Of
Sp
cho
NTD
He
qua
,
quyet'dinh
mua
lap
lai-sp
Ly
'thuyet'
RT
vstiew
dung
IT
kt'
truyenthong:
Ito
MT
alh
huimua;
tin
cung-cavi
iT:hoan
has
11
Xa
hol
!
can
dat
->
canguna;
follow
dam
doing
"hienda:
sp
de
dank'gia'
qua
su
I
biet
No
hinh
rage
of
NTD:
whain
dang
>
Tim
hiem
Algia
>
Qinh
,
Mua
sans
which
can
in4
cac'
plan
neua
he
qua
sanxuat
,
ahora
sp
gia're
5
get'
MRT
ban'
hang
>dry
lung
cap
cho
kH
(CSKH,
tiepthi,
...)
sphain
>
spchat'eg
cas
Marketing
16
XH
Downloaded by Vân Vì ([email protected])
lOMoARcPSD|19734864
MAH
givia
HUNTD
&
Chien'luo
MRT:
phain
down
t
>
Chien
loc
MRT
than
dien
nhu
cain-sp
↓
Xot
whor'
kH
the
who
can-sp
Qua'
trink
gotinh
motating
doan
T.ir
Mua
his
chow
T.
tr
mtieve
Si
dung
1
Loci
ba
SP
Phantich,
thing
-
No
tieu
clung
ket'
qua
Cong
chung
Ca'nhan
#
their
cart
tranh
Doanh
nghiep
Doanh
nghiep
xa
hal
MQH
whom
'stai
s
HUNTD
Tochuic
MKT
chienfriac,
Chinh'sach',
Nhane's
cacti
chuid
MKT
H
x09
1
↑
2
v
Hanh-dong
ading
view
dung
M
v
notizi
cling
5
dang
nh
cain:
stated
needs
Reat
needs
-
Unstated
needs
-
Delight
needs
secret
needs
Downloaded by Vân Vì ([email protected])
lOMoARcPSD|19734864
ching
a:
Vanhoa
s
NTD
Truger
thing
s
Khach'hang<
MRT
S
gia0
tiep
A
view
dung
Rink
doanh
↑Bien
goldia
chink
this
quoi
gia,
dan
to
↓
New
tang
VH,
suf
biet
vabien
gio;
UH
VH
eagi?
·
Roing:
not
sang
to
antiger
of
ndai
Inc'vesxvc,
it
ding/givnc
-
Hep:
lity'
song,
than
sink
quan,
tiniquing
cas'
thank
plain
van
Goa
:
Van
Go'
vat
the
sanphain,
hien'true',
vat
he
congen
Van
Go'
hanh
vi
Van
Goa'tinh
than
Gichihanh
doing,
phong
tuc,
Gia'tri
Chuan
nuic,
hiemtin,
that
quen
than
do
>Be
noi:
UH
Hanhvi
TANG
BANG
TROI
Bechim:
1H
link
than
TT/,
UH,
call
to
step,
tink'gduc,
supt,
vnunth
I
too
new
so
biet,
phiet
givic
casnhoming
Daetruing
Allhihui:
Ushinh,
to
glac
+
TA
->
suynghi,
today,
moi
has
+
Chia
se
vexH
,
(sotaora
hui
thich'nghi,
law
ben
-
cam'whan,
than
the,
hong
+
tiew
chuanvetthan
van
too
la
ban
lay
to
think
and
hiding
aten"
hand
vi
Str
Chugan'
gia
up:
phap
that
giading
Rinh
no
song
scomng
L
&
a
Ban
be
Tongiac
irg
h0
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lOMoARcPSD|19734864
Tang
UH:
New
it
(macro-culture)
W
whanh'vie
ching
too
(Migoi'Phi>
My
god
A's
Nhanh'
vi
(micro
culture)
Nhanh'ri
thant/trung
hieh,
ng
gia
↓
Nhanh'
in
dan
to
(54
dtic
anthem)
gia'trichuan
mic
XH
W
Nhanh'viring
mien
(Bac'
Nam)
<core
culture
values
van
to
tai
Cac'
tie
nhom'on
(subculture
(
sub
culture
value:
,
doing
thi
muon
two
see
they
do,
Tn"
tuyet
cam'xuc:
Hanh
vi
b;
anhhg
core
()
ahu
can
tai,
respects
youth
-bent
at
cachet
sender.
e
hie
tai
sube
vi(.)
htai
-so
no
tieng
+tintyei
(womens
oom
glaothoas
bien
do
it
tintiduc
(men)
Van
Goa
va
Hanh
vi:
-
gtr
in
dong'
vai
tra
chint'gtrnhan
dang
s
thus
than
si
toi
tai
of
can
do
-
3
cap'
doncau:
Needs
-
Wants
-
Demands
-Atri
UH-
buc,
giai
doan
frong
gtr
NiD
ra
QD
-uncoso"/
tie
this
phari
doan
trig
ATIg
cua
UH
viDlng:
-...
to
cac'AA
many
tinti
ca
nhan
-mua
theo
whom,
"Can'to",
"cachet
notao"
-chon
sp,
gia'ca's
mac
ca
-...
to'
truyer
thongs
to
tie
dung
Tay'
chay
sp,
trac
twi
NTD
Mua
son
hay
much
Ng
tier
dung
UN
8?
-
Cong
vie=
nie
vui:
UN
30%
(Indo
701;
NE
66%)
-Churing
Thiengoai:
UN
77%
(1-40%
Ex:
Dai
iDning
can
bang
cs:
VN90%.(Asians
-
qua'stress
-
more
works
-
icsong)
-
It
bring
hps
las
quan:
VN
96%
CA
87%
Topic
1:
Ptich'
cluic
truyen
thong/MRT
the
hier->ttrg
UN
->
Case
study
(X
spSS>
Topic
2
(Interview):
Ptich'nhan
to
tot
->
Hui
mua,
sp,
dun
X
tai
iTuwam
->
Dua
ra
suggestion
buyer
which
hui
mua
Topic
3:
Phari
tich'cac'nto
+ld-
hui
sp/muasp/drux
cud
iHy
2
Interview)
Ban
bt
SPX
of
THY
chua.
...
->
than
to
it->
mo
hint
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lOMoARcPSD|19734864
Topic
4:
Chon
I
trong
cac'yt
Chung
3:
giaitang
xahai
-
Social
class
Signaling
theory:
Bien
he
cai
bertrong
bang
dan'
hie
bei
ngoni
phan
chia
theo
die
vi
Giai
tang
xa
hai
chia
3
tier
chi:
·
Tien/wat
chat
·
Quyen
tic
O
by
tim
->
1
soda
hie
pbiet
giai
taig:
Thu
nhap:
The
hier
qua.gu
sphari,
qu
mua
sam
Ex:
hang
fake
conting
mua,
thong
him
siding
mua
chat?
do
no
muon
t
giai
cap'
nhg?
mua
uhitii?
du
die
hie
-
noi
to
sink
song
↓
Quanhe
giao
(n
xhi:
mah
voicac
nhom'I
ca
nhan
the
hier
minke
tang
los
nao
xay'no
si
XH
hoa'
cac'
ca'nhan
8
1
tang
Six
Loa:
sychiase',
fint
has
cac
gtri,
tuting,
hiwnhingedurg
giai
targ
+
Nghenghie:
-1
snghe
de
dank'
gia
vtiem
nang,
qu,
uytin',
conti
cua
can
no
t
but
many
tink'
XHo
1
songhegiri
ti'Y
trong
XH
(Doanh
nhan,
Guien,
Bac'sil
+
Gtri
dint
29:
hiemtin
adint
tui-tan;
lop
XH
dc
phari
chia
theo
si
thon's
in
of
Tirong,
giad
phai
or
he
gtri
many
tint'
dong
ho,
got
intring,
thus
he
(mangtinh'
chink'tris:
TXH
de
pahia
theo
mo
gtain
give
ctri,
kte
a
going
sar,...
(
+
Hat
my
tin'
canhai:
Ex:
ng
ng
tgia
hat
th
the...
vD:
Nag
ng
this
acton
trong
hon:
Totrg
to
danpho,
gsu,
tsi
vatue
of
a
product:
Functional
value
Psychological
value
Monetary
value
social
value
->
Giai
tang
XH
=>
Ng
tie
dung
sp/dru?
Chivigtri
chic
hang
maca
gtri
XH
-
This
minhe
giaitang?
↑
"minh
muone
"
"
->
=>
Rthu
vidung
do
UD
(.)
MRT
-
target
KH
E
high
class
or
want
to
be
high
class.
Hw:
lay
vidu
cluc
to
thong
I
brand
this
te
vng
dung
5
ye
to
tren
1.
Sp
dat'-
kH
ea
so
it
co
hha
nag
mua
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2,
SP
cTgcao
->
kH
lang
thou
hheo,
got
thong
minh,
bt
nam
bat
3,
SP
it'-
RH:
no
may
man
cothe"
mua
so
hun
4,
kH
am
hien
san
vesps
olgia'
dc
mah
gina
sp
ng
so
hul
5)
SP
dc
mua
boi
nhom'ng
dtang'hint's
my
tin'-
KH
sei
ate
has
hap
Model
of
consumer
sociatization
(ya
hai
hoa's
Background
factors
>
Socialization
agents
>Learning
mechanism
Outcomes
Sex
class
Media
Peers
Modeling
reinforcement
The
socialized
customer
Age
Religion
Family
Teachers
Cognitive
development
·
Giaitang
Dia
vi
Xa
hoi
W
W
he
thong
can
true
co
Thu"bac
trong
hthon';
xn
otc
ng
i
chap
whai
tinh
thus
bac
the
hien
=>
fac
tinh'
of
,
chic
naig
cua'gtang
no
do't
Bien
so
get
giai
tang
xh
kinkte
Tung
tac
Chinh'tri
oughinghiep
o
my
tin'
X
·
Guyer
bec
sy-Nong-Cong-Thng-Binh
·
thu
nhap
·
ahe
giao
du
·
thus
he
tritung
Tang
his
-
Quy'to
us.
To
giad
·
cua
cai
·
Th
hoal
·
tinh'chuyen"
dich
Thong-Trung-Ha
↑
aC
truing
of
GTXH
1.
Tinh'
can
true,
the
bar:
cua
cai,
quyentic,
thu
nhap,
giad
due,
...
2.
Tortai
bien
to
cua'oia
vi
mai
GT
-
Tiendungsp+
"tora
la
captien"
cho++
thay-bient
hoa'diavi>
Tiendung"
hin'
dad's
bad
this
"
thoa'man
-Why
can
hytin'
toi
trong
I
each
'If
what
in
NHI
whan
=>
Marketing
pbiet
MKT
dai
tra
3.
Tinh
da
hich
the
-nh
tie
this-
pahia
gt
-
Bien
nac
got?
Nghenghiep?
thunkap/cl
tru'/donig
do:
-
Tui
E?
4.
Tinh
chat
has
che
kui:
Lachen
sptiendung,
hui,
his
chonughe
va
the
giac
du
co'tint'tg
atonia
cao
(.)
moi
giaitaig
"At
a
thoa
man
who
no
gion;
vequiem
gtri
hhuon
main
hu:"
"Gio'tan;
nac
gap
may
taing
as
"
->
M12T
pbt
cho
mophan
tag
5.
Tinh'
hang
doing,
"me"
Xu
ha'
s
bat
bint
dan
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x
et
Ploci
Phong
shap
ky
that
Dank
tieng
Danh'gia,
cam'nhan,
yep
hang
of
qua
f
noi
Chul
quan
in
dann
gia
Khach'quan
Agia
'quacas'
Chiso:
Nahenghiep,
gduc,
Thu
nhap,
MGH,
Nocutru'
Networth
Phan
down
ting
the
tied
thus
XH:
Cac'bien'yei
t
Giai
tang
th
Sd
sp
Whan
hier
is
cua
hang
mua
sam
than
do,
hier
birt
-
Perceived
value:
gtri
ty
dint
dant:
tiendung
hhan's
dirt
bar
than
that
si
la
ai
gtri
to
this
stri
at
chat
-
Str
than
my
-gtri
phtrg:
tie
dung
-
he
to
mong
much'
tro
thank
gtri
dan
cap
Banchat:
solung
gtxh-
bien'
phan
doan
trig
co'cung
gtri
can
nhan+
sp/dru
giai
tang
is
thunhap
So
giai
tang
at
"phan
doan
hhi
ban's
chi'
tier
dung
va
lan
trong
do
thing
gia'tri
ahoeme,
de
be
len
thu
nhap
bthg
why
co'nhu
can
the"
hie
die
vi
So
thu
nhap
whi
ban'sp
tie
dung
the
xuyer,
doi
toi
co'thi
eio
tai
chint
Spoto;
hoi
dos'
version
the
xuyen-
kHep
thu
nhap
+
giaitang
FIC
(family
life
cycle)
5
major
stages
young:
+
young,
single
+young,
married
w/o
children
+other
young
-middle
age
+
older
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Chong
4:
Whom
that
had
(Reference
group
(
conng
tuori
co'mong
muon
duoc
tro
thanking
me
minti
nging
mo
"a
collection
of
people
that
we
use
as
a
standard
of
comparison
for
ourselves
regardless
wether
we
are
part
of
that
group
"
-
Vai
tro
vo
thank
vien
Dirh
ha'hanh
vi,
than
do
va
quan
dien"
cho
thanti
view
-Cungcap'
nguor
ttin
than
thad,
9o
y'gial
phap'
cho
trien
-Bat
tie
chuar",
quy
dink,
thnon
thi,
gion
han
-
Tamgong"phari
chien":
Ina
chonsp
co'phi
hip.
-
Vaitro
of
MRT:
nguor
in
quy'gia',
do
tin
cay
c28
("phan'chien"
sp..;
tof
xau;
tich'
cc
tier
(ic)
Review
fate
review
(booking
...(
Chain
soc'
H,
two
tram
no
tot
a
hein
truyen/phat'tan'ttin
manh
me
-
Davao
of'cuanhom-thiet
la
MRT
-
mix
-
Anh'hg'cua
nhom'
a
-1
aa'x
LROL),
"canhom'
anting
th
whom'-
vie:
mua
sam"
many
tinh
ca'x
I
twie
na
got
mua
sam"
vo'
tucach
'ala'nhom'
-
Phani
toai
nhom':
Muc
d
·
whom's'
cap:
mah
thg
xuyer,
everyday
face
to
face,
than,
phichinh'this
-
all
mark
quan
hi
Lochuan
mic
can
than
theol
·
nhom's"
(thucap's:
the
that
many
tinh'chinh'thr,
x
giad
(co'chuan
mic
de
bat
char
nen
mucn'
Muc
d
·
nhom'
hi
vien:
vie:
mua
sam
vo
utro
trien
of
whom
along
·
whom'phi
hai
view
(whoming
me):
What
what
hinge
do
hap
has
(no
co
du;
(1
O
I
whom'tay'
chay):
guetbo,"
muon'
gion'
·whom'chinh'thud
(formal)
co
can
true
the
"che"=
whom
thus
cap
Tinh'chat
ex:
don
ughiep
to
chec
·whom's
chink
this
(informal)
atl
phutap,
I
rerang,
co
quy
that,
de
dang
morong
atg+
gtri
ca'x
hoong
Chiehung.
Ha'tain:
ha'-
si
hoa
nhap,
mong
much's
char
nhan
nha
gtri
toi
tai
0
nhom'
tac'
dong
·
Ly
tam:
lang'
twant's
how
wha
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Tai
sao
nhom',
NiD?
:
ich'v
tin:
cung
cap
thin
do
whain
this
la
co
do
tin
cay
car
what
I
tiegia
tronk
nhom's
qua
gsat's
Iatg
co'tinh'
ttin)
reccomendation)
-
l
ich'vila:
ti
ve
lam
the
mong
doi
cua'nhom;
trank
de
can
mat
qua
hat,
de
mong
do
I
tiechuan)
1a'hg
co'tinh'
thief
this
-l
ich'
bien
this
gia'
tri:
dien
dat
mintie
nhom'
I
a'tg
co'tinh'hann
dies
Self-esteem
-
Belonging,
lo
ich'vi
I8
love
needs
safety
needs
physological
-
Athg
20'tinh'tin:
(wom;
WoWeb)
-
Cac'whoming
tier
phony,
KOL:
-
ng;
loto
quan
diem"
·
luon
can
di
vao
cac'udevenhomi/ptri
lquan
->
sp
·
iT
dia
vi
cao,
ahxhtich'
cac
-
ng
to
moi,
cai
ach
'sp
·
mua
sam"
sp
ma,
sang
to
·
it
can
di
vai
cac'whom'xh,
qiexh
-Nhan
to
whom
than
what->
Hui
Nix
&
ring
dung
try
MRT
+
quyer-lic:
·
quyen
ting
the:
vat
phain,
then
got
·
guyen
cng
che:
hinh-phat
tai
ly'
Ishai,
boi
noi,
bi
che
cri
·
'chinh'dank:
"new"
lamgi,
hip
phap'
noa
hui,
vd
gtri
(sdung
danktieng
ban
than
(
VD:
Khanh'vy
qcad'
dai
go.
Than
Dong
-
genz
·
a'chuyengia:
this
chugenmon-
gain
all
VD:
Bac'si
thuyen
dung
->
acao
thus
su
·9
Him:
chuyerimon,
logic,
tink'hiph,
sychuyen
ughiep
->
this
gay
aIh
VD:
qcar'
lifeboyionbac-
in4:
bac
thu
hhuan
·
a
danching:
dia
no
bang
ching
vere
than
theo
1
sonri
do
whom
than
tho
hhuyer
which
thi
taf
utm
VD:
than"
my
view:
B4
&
after
PTTM
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Chong
5:
Giadins
no
tie
dung
~what
thist
phai
het
hon,
doc
than
-
ho
tie
ding
Ho
tie
dung:
+
c0the"chita
1n9
-
ty'le
tang
lentrong
XH,
to
detang
whanh
-Ho
TD
-
E
get:
-ngtre/gia
don
le
-
cap
do
(c1?
con)
-cap
don
gion
-
ban
be
song
Chung
-
Vaitro
ca'whan
trong
nula
sai
of
HGD
no
ung
ho
igamhiei
ig
chil
ing
whoixing,
ng
time
hienttin,
gatekeeper,
ng
ragat
7
hi
ima
n
s
dung
ng
'logi
be
vidu:
got
the
ig
giup'viec
Cac'
got
trong
do
song
gia
dirti
(FLC)
e
doc
than
>
Igian
-
Asc
than
-
nhu
ca
+
thu
wha
-
mua
sain,
tie
dung,
tilt
him
a
tie
dung
whanh
(fast
food)
chi
tie
it
what
-
cap
mol
ci:
golden
time
I
do
modo
o
song
-
nhu
can
sam
sna,
xay
ding
to
am"
cao)
*
ngant
not
that's
tie
dung
lai
ben
-
a
day
at
1:
+
Co'atua
con
#1
nganti
me
I
be
(dudthu2
dung
di
dua
1)
genau
ni
nhat
cho
ngank
me
bes
-
Tam
dj
di2:
-con
con
what
6
tui
-
hg
v
tiep
tuo
di
lai
tai
chink'
+
mo
hint
chi
tie
bi
a
lg
Drugiad'
duc
trtu,
tt
TA
-
Tadaj
di
3:
+
conting
thanh,
divan
->
song'chung,
thus
what
cho
what
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-
Tai
chick':
dai
tuvnhu
cai
-
To
a
thier
vans
1:
+
con
ra
rieig
IN
200
t
ta
chinn'
-TK-iw
3
TK
220
->
CT↓
-
hu
caii:
CT
phnhop>
dadang
-
To
a
thier
van's
2:
!IN
hiem
tier->
TD
to
the
what
cathe"
-
CTI
dan
nhu
caii...
-
giaco
don
(con:
rieng)
nhu
cai:
tuyet
do'
tung
di
->
duytris
song
+
thu
nhap
v
tuoi
nghi
him
wik
Do
giartip
-
egian
tri
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Chong
7:
Hong
co
of
no
tien
dung
Rhi
nao
doing
cocu
ton-
hanh
dong?
-
Ly'
donghien
cin:
-
mo'
lien
he:
sinh
ly'hoc
hui,
ng
xu
trach'nhiei
ca
nhan
this
hark
dong
+so
hit
tri
the
duci
muc
tier
Doing
c8:
trang
thai
b
hich'hoat
trong
noitai
1
canhai->hui-tructiep-dinh
ha-vao-mc
tie
Bao
gon:
si
dincha,
suceps
su
to
con,
ham
much,
than
this,
that
that
...
can
way
'sint
he
qua
taf
yeu
Dongco
of
1
tie
ding
+
Betain
th
in
the
hut
ocac'ngnng:
du
..,
dat
...
trein.
"whu
can
the
thus,
tro
new
bud
thief
-
ho->t'm
whu
can
-
doing
his
bentrong
-
the
thus
hat
-nhuca
lien
tuc,
8
back
thoa
man
Consumer
motivation
process
Need
Product
Promotional
appeal
self-actualization
Golf
clubs
"Time
is
to
enjoy
"
Esteem
luxury
car
"Be
in
control
of
the
road"
sociat
Pendant
"Show
her
you
care
"
Safety
Tires
"Bounces
off
hazards"
Physiological
Diet
food
"Delicious
without
the
fat
"
Thuyef
McClelland:
Why
can
-
linkihol-hoc
do
nhu
cain
of
thank
dat:
dong
co
tim
hiem"
su
dan
dai,
notic,
thank
cong,
than
nhien-
giai
quyet
vole
t
11
het
ban:
dong
co
gianhap
whom
hip
tac
I
'I
t
quien
lie:
that
that
than
tom',
this
hant
vice
die
when
I
1
t
day
what,
bitt
lip:
cam'whan
sit
bitt
co'1:2
+
hai
trai
Dang
nhu
ca
nhu
cai
queen
lic
Kong
Co
whn
ca
nhu
can
dat
thank-tich
The
XH
-
Phantoai:
-tich'
aic
tier
ce
+ly'tri
tint
can
-
Sinnly'
(ban'naig)-
tainty
(canhain
us.
Whom'/XH(
-
noi
tai
(an:gon,
whichuding
hits
Ngoailai
(ai:
hierig
=
d
hhuyen
which's
-
Nhanthus
do
chic
when
thus
de
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-
Ban'chat:
Dong
Luc
dong
co
Hant
song
hant
vi
Muc
ties
thou
man
nhu
can
↑
R
e
Trang
that
bat
doings
they
do
-
Ng
thier
(cotint's
big:
doan'tre
do
what
hang
ties
the
of
hui
side
dien
no
-I
toc
theo:
gsat'
hot
of
ni
hha
nang
we
hui
se
dier
ra
-x
c0
who
hang
die
chint
of
bar
than
Lien
to
whan
hier
Camixuc'
Hui
hating
·
Go,
who
do
tink
Sp
Cam'xuc
Rich
thick
coatk
Plu"
c
dR
+
Cac'vooi
dong
comma
sain:
inco
dung
($↓
->
chu'y'vich
gia
-Hier
thang
-
Chay
the
can
mon
Theo
duci
can
dep
+
dam
ne
-Phitrung
-
Tao
I
bit
not
bat
Chiring
9:
Than
do
of
dung
R2/n:
-long
the
ntg
ogia'
ve
1
cig
(sp,
the
ties
-
Tich'co/
tiek
ce
Vai
tro:
+
adt
tui
-
ra
got
dua
tree
tong
the
"
cac'
dac
tint
de
dank'gia'
+
THE
BEST
vs.
BETTER
-
giup'
brand
bt
dc
toto
of
RH
us,
do
this
mic
at
no
phan
down
thitrg
me
tie
Chontt
mud
tie
-
Kien"
dink
Laquas_
MKT
mix
Can
true:
y'thud
cam'ntan
3
>
Hui
W
Nieni
tin
Agia"
tong
quat
Dating
or
ei
No
hint
too
da
e
tint
seg
cac'e
tink
no
bat
:
E
bili
Algia'
ree
tink
tat
ve
dttg
undo
of
niem
Ein
v
vo
otg
20E
tint
No
hint
oteitg:
daco)
->
+
dung
volity
of
drink
Ab
=
S"
Wi
I:
-
Xi,
wie
tin
vetd
tte"
of
e
tink
↓
ut
too
ve
ctig
tain
atrg
of
dac
tint
~
s
eg
case
tink
no
bat
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Chong
8:
Hiebiet's
what
this
of
und
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Chong
10:
Nhan
dang
nhu
caii,
tim
hiem
in,
Mua
sam
or
he
qua
nua
sai
cas'yeu
to
hich
thich
ihn
cai:
Thogian
(mua
vu,
su
haomon,
Klcgivatan
tiendung,
FLC)
t
ido:
ti
hoan
can't
mo
trg
1
mua
alac
de"
too"
ti
di
hoe
-
di
Lam(
-
Do
have
si
dog
bi
cua
sp
(sp
thay
the"
bo
sung
ex:
quansoc'-edi
us
gray
cao
got'
-Su
tie
dung
sp
+
Na
alt
cua
MKT
(mua
nhanh//muaberiwing)
->
Kimi
nam
sp
-
Nag
I
bit
many
tintca'x
2,
Tim
hiem
tin
-
Mato
tim
te
-But
what
hang
to
chon-chi
all
in
Apple
1
atam
samsung,
sony
-
On/Offl:
uh
cua
hie
de
Lui
to
eWOM
WOM
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